According to a report by Read Write Web, in order to increase online readership, The New York Times is the process of creating an API that will allow programmers to more easily structure print content for the web. The New York Times plans to have the API finished by the time summer arrives, with parts of the API available to the public within six months.
“An API is a logical step for newspapers. It will give developers access to their vast amounts of well-researched data, and allows the paper’s brand to be spread easily across the web. More access to Times content and the ability to mash it up in new and interesting ways can only be a win for both readers and the paper.”
