Headlines of 2010:
Man hit by car.
Bellevue fire.
The future of “witty wordplay” headlines that traditionally attracted readers to certain articles may be grim, according to Clive Thompson’s article “How Google News Is Changing The Way Newspaper Headlines are Written.”
According to Thompson, newspapers and online media news sources are beginning to change their prose style in order to be more easily brought up by search engines. Headlines based on puns or wordplays have created “the problem of synonymity,” which occurs when a machine sorts an article by simply the words of the headline, not the intended meaning of the headline or the actual genre of the story.
While technology has always affected journalism, I think we have reached a point where technology is beginning to have a negative impact on journalism. If people begin to create headlines only for the machines, I believe their readers will suffer and there will be a significant decrease in the sites popularity. This is because I personally believe creative headlines should remain a determining factor in distinguishing an article that is worth your time to read (dependent on the medium and intended audience, of course).
Fortunately, some news sites have began searching for ways to save their inventive headlines. One solution presented and used by the BBC is create two different headlines for each article, one which attracts the readers and one that is literal for the machines.
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